Waterford Crystal

Waterford Clink-Clink was an app that encouraged people to forge new beginnings. Utilizing bump technology, they could virtually “toast” with friends to automatically share contact information or make new friends on Facebook. Within the first three months of its launch, Clink-Clink was once ranked in the top 1% of the most popular Entertainment apps. It was launched on New Years Eve and helped move a brand percieved as stodgy into the digital age.

2010 One Show Interactive Merit